How to Become a Successful Irrigation Contractor in 2022
The springtime and summertime bring warm weather, and these months are the most important for irrigation and lawn-care. If you are an irrigation contractor, the next few months are more than likely your busy season, and your customers will rely on your knowledge and expertise to assist them in taking care of their lawns and keeping their grass green and healthy. Here at Hydro-Rain®, we like to think of ourselves as an irrigation professional’s best friend. Not only do we manufacture high-quality irrigation products that are built for speed to make the lives of irrigation contractors easier, but we also offer free online irrigation training to help them stay in the loop with the most up-to-date practices in the industry. Whether your irrigation career is brand new or you are an industry veteran, we hope that these tips will be helpful for you.
Education is Key to Success
No matter what your career is, the more education you have in your field the more success you will have. The same is true about being an irrigation contractor. Continuing your education will help you learn the ins and outs of your industry, re-learn things that you may have forgotten, and learn about changes or updates to industry best practices.
That is exactly why we offer the Hydro-Rain® Academy for irrigation contractors. Whether the courses are for you, your crew members, or both, it always helps to further your education. We created our training courses to teach you skills that will help you save time and money, making a huge difference for small businesses. Adding a course certification to your professional resume will make your customers feel better about hiring you.
The Value of Customer Relationships
As a contractor, you need the phone to ring in order to make money. Customer relationships are the lifeblood of contracting work, and word-of-mouth is the lifeblood of small local businesses. As an irrigation company, your relationships with your clients are essential. These relationships can lead to repeat business from the same customer and referrals. It’s important to consider what your potential customers will look for before hiring you, ranging from your certifications to your online reviews. Loyal customers can leave reviews online, speak highly of you via word-of-mouth, and become repeat customers.
It is important to communicate with your customers, especially during the off-season, so they don’t forget about your business. Make regular posts on social media pages that your customers can like and share with their friends. Send a monthly email newsletter by using a platform like Constant Contact where you can update them on new services that you are offering, updates to the industry, or just general information about irrigation or lawn care. You can even include discount codes in your social media posts or email newsletters to encourage referrals and repeat business.
Relevance Sets You Apart
Technology in our modern world is rapidly changing, and irrigation products are constantly being revolutionized with new features and new possibilities. Make sure that you are continually doing research in your industry, attending conferences, attending virtual webinars, and reading articles about the latest changes to irrigation. Customers are smart and can tell when a company is outdated, using old technology and antiquated business practices. Staying relevant will help set you apart from other lawn care and irrigation contractors in your area.
Contact the Irrigation Specialists to Further Your Irrigation Career
Whether you are already an irrigation contractor looking to refine your expertise or someone just starting your career in irrigation, following these tips will help you become more successful. If you have any questions about our Hydro-Rain® Academy or any of our great irrigation products, please contact us today! Hydro-Rain® offers free online training for irrigation professionals to help you become a master at your craft. Reach out to us for all of your irrigation needs, and we will respond as soon as we can.